AI is the newst hype, and we tried it out fully, as we worked on the videos intended for the QR-code driven product landing pages.
We needed a fresh approach for the 6 videos so we mixed human creativity with AI image and video generation. The result was colourful, vibrant and memorable.
Besides planning and thinking both the creative route, doing STB-design, AI image generation and webdesign, I was also giving creative direction to the MGD who had to create the AI videos starting from the static images and to assamble the final videos.
OLV Storyboards
Final Video
Berocca Immuno Gummies
The video follows a strict animation structure defined in the storyboard phase.
Main Visual Variations by Product
Boost
Effervescent
MultiAction Gummies
Immuno
Immuno Gummies
Mind
Mode of intake Storyboards
Webdesign
Berocca Immuno Gummies
The page design was thought mobile-first since the QR code is to be scanned and the content viewed on-sight.
