I am Adriana.
I am a visual designer and I currently lead a small team of graphic designers and motion graphic designers at Oliver Agency.
Art direction & leadership
Advertising, design
& animation
AI & automation
Leading Digital Creativity
I thrive on bringing creative visions to life through strategic thinking and a deep passion for the digital realm. My day-to-day work is all about the screen—from directing the look and feel of highly successful, full-funnel digital campaigns for major international brands to crafting eye-catching eCommerce and social media assets. I absolutely love leading and mentoring my cross-functional team, steering us toward delivering high-impact projects that truly resonate with target audiences. It's incredibly rewarding to not just design, but to also implement cutting-edge AI and automation technologies, streamlining our workflows across EMEA to get better, faster results.
The projects that truly excite me are those that demand a fresh, adaptive approach. My portfolio showcases a blend of design execution and high-level strategy, highlighting my commitment to turning complex business challenges into vibrant, memorable visual solutions. Whether it’s designing engaging landing pages, maintaining a perfect Creative Quality Score (CQS) across multiple markets, or skilfully negotiating project details, I approach every initiative with a focus on creative excellence and achieving tangible results. I believe the best design isn't just beautiful—it's strategically powerful.